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After years of hand-to-hand sampling programs of all sizes, products, and brands, I’m thrilled to share the new look of Aha! Marketing. Our rebranding marks a milestone that represents more than just a new logo and website—it’s the culmination of a journey that began with a passion for products and, after years of learning and evolution, has grown into something far beyond what I imagined.
My path took me through global agencies, working across out-of-home media, experiential marketing, and lifestage sampling. Always an entrepreneur at heart, I discovered my true passion: creating meaningful connections between brands and their customers through direct sampling. I was inspired by those authentic moments of discovery—when someone tries something new and their face lights up with a genuine "Aha!" moment. That spark became the foundation of our company. Aha! was born.
As our programs expanded and our networks grew, the road wasn’t always smooth. From venturing into a funded startup to launching another company that didn’t succeed, each experience taught us to stay focused on what we do best. That principle has guided me not just in business, but in life: knowing what not to do is often just as important as knowing what to do.
When the world shut down during COVID and my business partner retired, I took what was perhaps my biggest risk: acquiring another company. It may have seemed counterintuitive—expanding during a global downturn—but my instincts told me it was the right move. And it was.
What makes me proudest about our rebranding isn’t just the refreshed visual identity—it’s the accomplishments we’ve achieved along the way. From being recognized as a core supplier to being voted a top service partner by global brands, Aha! continues to make waves in the industry. The next chapter of our journey includes diving deeper into our data capabilities and expanding our technology offerings. We're not just changing how we look—we're evolving how we work.
Every day continues to be an adventure, and this rebrand reflects not only where we've been, but where we’re going. We've learned to focus on what we do best, and we’re excited to bring that renewed clarity and purpose to our clients.
The new Aha! isn’t just about marketing—it’s about creating genuine moments of connection between brands and people. And that’s what we’ve been about all along.
