(Part 2) Getting your CPG brand into the hands of your consumer: program highlights
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....
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Laurel Rundle
- Apr 4
- 1 min
(Part 1) Getting your CPG brand into the hands of your consumer: program highlights
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada....
56 views0 comments
Laurel Rundle
- Feb 26
- 2 min
Driving Brand Awareness and Trial: The QR Code
In recent years the QR code has come to be known for a solution during the touch-free days of a global pandemic. From replacing paper...
28 views0 comments
Mary Edrington
- Nov 3, 2022
- 2 min
Stimulate your Senses with Product Sampling
As we learned last month, product sampling is a perceived risk reduction strategy. This month, we examine the power that our human senses...
44 views0 comments
Mary Edrington
- Sep 17, 2022
- 2 min
How to Drive Trial by Reducing Perceived Risks
As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...
34 views0 comments
Laurel Rundle
- Jun 22, 2022
- 3 min
It’s All In The Details: Effectively Driving Brand Awareness Through Sampling
There is an art and science to designing efficient sampling programs. The team at Aha! has decades of combined experience when it comes...
41 views0 comments
Laurel Rundle
- May 18, 2022
- 1 min
Free Tastes Enclosed!
You already know that you aren't going to get a taste by reading this blog, but wouldn't it be neat to try a physical product through the...
27 views0 comments
Laurel Rundle
- Nov 29, 2021
- 1 min
Aha! Moment: Peelgood
Our namesake is about a sudden realization, inspiration, or insight related to a consumer’s shopping journey. It’s often a moment of...
36 views0 comments
Laurel Rundle
- Jun 2, 2021
- 3 min
Brands that Led the Way in Product Sampling
For many, it’s not a complete weekend morning without making the sample rounds at your local grocery, trying all the new dips, bars,...
18 views0 comments
Laurel Rundle
- Apr 1, 2020
- 1 min
Aha! Thanks Brands Providing to the Front Line
We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud...
11 views0 comments
Laurel Rundle
- Nov 1, 2019
- 3 min
Getting on the List!
As we approach the holidays, the holy grail for toy and game businesses, many new concepts and products are anxiously awaiting their time...
17 views0 comments
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