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How to Drive Trial by Reducing Perceived Risks

As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...

It’s All In The Details: Effectively Driving Brand Awareness Through Sampling

There is an art and science to designing efficient sampling programs. The team at Aha! has decades of combined experience when it comes...

Free Tastes Enclosed!

You already know that you aren't going to get a taste by reading this blog, but wouldn't it be neat to try a physical product through the...

Aha! Moment: Peelgood

Our namesake is about a sudden realization, inspiration, or insight related to a consumer’s shopping journey. It’s often a moment of...

Brands that Led the Way in Product Sampling

For many, it’s not a complete weekend morning without making the sample rounds at your local grocery, trying all the new dips, bars,...

Aha! Thanks Brands Providing to the Front Line

We salute the brands who have stepped up to provide much needed resources to frontline workers and vulnerable populations. We are proud...

Getting on the List!

As we approach the holidays, the holy grail for toy and game businesses, many new concepts and products are anxiously awaiting their time...