Aha! Marketing is the leading provider of targeted product sampling, delivering millions of samples to consumers each year through thousands of locations. We provide access to health, wellness, fitness, nutrition, education, pet and lifestyle professionals – putting your brand at the center of human interactions. Every brand campaign is delivered through one of our proprietary networks, all designed to provide value to our venue partners and their businesses.
Our leadership team has over 20 years of sampling and integrated marketing experience. Leading CPG companies and their agencies recognize us a preferred supplier of targeted sampling services.
Founder & CEO
Laurel founded Aha! in 2011 after 15 successful years in consumer product marketing followed by a global advertising agency where she worked in promotions, experiential marketing, media and sampling. She is also the President of Aha's sister company, T2 Marketing. Besides loving what she does professionally, Laurel is passionate about travel, design, art and experiences.
Senior Vice President
Jody has over 30 years of experience on both the client and agency sides of the business. He ran sales and marketing for Evian Water and Glaceau, helped Market Source create a youth division called 360 Youth and led the sampling divisions for both Alloy and Octagon.
Lauren has a passion for sharing brands with consumers through storytelling and beautiful graphics. With experience working with start ups through best selling CPG brands, she has an understaning of each and every brand's unique story and needs. Creativity is a common theme throughout her life, and you can often find her cooking elaborate meals or brainstorming about a new innovation.
Sr. Account Director
Natalie has over 15 years of CPG sales, brand, and marketing experience that she brings to Aha Marketing. Her understanding of consumer needs and passion for relationship building will expand upon current clients and the development of new business as Sr. Account Director. Outside of work she is a wife, mom, and loves to cook and spend time at their cottage.
Kate’s passion for learning and understanding is evident in her double Masters from DePaul University in Relational Communications and Master of Science in Marketing. Kate oversees client marketing campaigns from start to finish, ensuring flawless execution and positive relations with our venue partners.
Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for Aha! Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.