How to Drive Trial by Reducing Perceived Risks
As consumers make decisions regarding what products to buy and services to hire, they often have concerns about the consequence of their...
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ABOUT
Aha! Marketing is the leading provider of targeted product sampling, delivering millions of samples to consumers each year through thousands of locations. We provide access to health, wellness, fitness, nutrition, education, pet and lifestyle professionals – putting your brand at the center of human interactions. Every brand campaign is delivered through one of our proprietary networks, all designed to provide value to our venue partners and their businesses.
Visit our professional influencer platforms here.
OUR TEAM
Our leadership team has over 20 years of sampling and integrated marketing experience. Leading CPG companies and their agencies recognize us a preferred supplier of targeted sampling services.
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Laurel Rundle
Founder & CEO
Laurel founded Aha! in 2011 after 15 successful years in consumer product marketing followed by a global advertising agency where she worked in promotions, experiential marketing, media and sampling. She is also the President of Aha's sister company, T2 Marketing. Besides loving what she does professionally, Laurel is passionate about travel, design, art and experiences.
Jody Katz
Senior Vice President
Jody has over 30 years of experience on both the client and agency sides of the business. He ran sales and marketing for Evian Water and Glaceau, helped Market Source create a youth division called 360 Youth and led the sampling divisions for both Alloy and Octagon.
Lauren Carter
Creative Services
Lauren has a passion for sharing brands with consumers through storytelling and beautiful graphics. With experience working with start ups through best selling CPG brands, she has an understaning of each and every brand's unique story and needs. Creativity is a common theme throughout her life, and you can often find her cooking elaborate meals or brainstorming about a new innovation.
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Natalie McDonald
Sr. Account Director
Natalie has over 15 years of CPG sales, brand, and marketing experience that she brings to Aha Marketing. Her understanding of consumer needs and passion for relationship building will expand upon current clients and the development of new business as Sr. Account Director. Outside of work she is a wife, mom, and loves to cook and spend time at their cottage.
Kate Bollier
Account Manager
Kate’s passion for learning and understanding is evident in her double Masters from DePaul University in Relational Communications and Master of Science in Marketing. Kate oversees client marketing campaigns from start to finish, ensuring flawless execution and positive relations with our venue partners.
Sarah Slavin
Account Manager
Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for Aha! Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.