Aha! Marketing is the leading provider of targeted product sampling, delivering millions of samples to consumers each year through thousands of locations. We provide access to health, wellness, fitness, nutrition, education, pet and lifestyle professionals – putting your brand at the center of human interactions. Every brand campaign is delivered through one of our proprietary networks, all designed to provide value to our venue partners and their businesses.
Our leadership team has over 20 years of sampling and integrated marketing experience. Leading CPG companies and their agencies recognize us a preferred supplier of targeted sampling services.
Founder & CEO
Laurel founded Aha! in 2011 after 15 successful years in consumer product marketing followed by a global advertising agency where she worked in promotions, experiential marketing, media and sampling. She is also the President of Aha's sister company, T2 Marketing. Besides loving what she does professionally, Laurel is passionate about travel, design, art and experiences.
Sr. Account Director
Dave is a 30+ year marketing and sales professional. As a former brand manager, he is passionate about helping his clients achieve their brand’s marketing objectives with creative and results-oriented solutions. He works remotely from home near Princeton, NJ. He has two married children and his first grandchild! Dave enjoys an active lifestyle including tennis, working out, skiing, hiking, and cycling.
Lauren has a passion for sharing brands with consumers through storytelling and beautiful graphics. With experience working with start ups through best selling CPG brands, she has an understaning of each and every brand's unique story and needs. Creativity is a common theme throughout her life, and you can often find her cooking elaborate meals or brainstorming about a new innovation.
Director of Operations
Kathleen has over 20 years of project management and operations experience to bring to her role as Director of Operations. Kathleen oversees vendor management, budget management and overall operational efficiencies and is involved in all areas of marketing campaigns. Outside of work, she enjoys traveling, reading and spending time with her family.
Kate’s passion for learning and understanding is evident in her double Masters from DePaul University in Relational Communications and Master of Science in Marketing. Kate oversees client marketing campaigns from start to finish, ensuring flawless execution and positive relations with our venue partners.
Sara has 13 years of experience in experiential marketing, promotions, execution, and management. She manages all aspects of execution for Aha! Marketing promotions, and her attention to detail and excellent communication skills ensure all programs run smoothly.