Getting your CPG brand into the hands of your consumer: program highlights part 1
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada. Then, we dive in even deeper to get your product directly into the hands of the consumer. While we already have dozens of networks for you to choose from, we can also create a custom audience based on your needs. Looking to get a fun new product into the hands of tweens who play action sports? Aha! We got you!
Check out some of our recent programs:
Network: Fitness, Colleges & Universities
Colleges, universities and fitness locations across the US hosted sampling events using our ‘event in a box’ which included set up instructions, posters, t-shirts, MiO product and cups. The program reached 42% of new users, 76% of which drink sport beverages daily or weekly with 85% claiming they would purchase in the future.
Client: Primal Kitchen
Network: Food Trucks
We utilized our proprietary food truck network to drive awareness around ingredients and motivate purchase among consumers. Operators displayed full-size products for immediate use, and 90% claimed purchase after the program.
Client: Bob's Red Mill
Bob’s Red Mill was looking to raise awareness of their gluten free granola among newly diagnosed celiac patients. Through our network of Gastroenterologists, we placed the product directly into the hands of their consumer through a trusted relationship with their healthcare provider. Additional waiting area advertising provided educational content and coupons for patients.
Do you have a network that you are looking to reach? Or a consumer that has been difficult to pinpoint? Contact us today to meet with one of our program specialists: