When seeking trial and awareness through sampling, how can you build a plan that's impactful, efficient, and revenue-driven? Combine two powerful strategies: venue-based activations and experiential marketing.
The Two-Pronged Approach:
Venue-Based Activations leverage local micro-influencers who already exist in consumers' daily lives—fitness professionals, teachers, office managers, and healthcare providers—to deliver your brand message and samples in trusted environments.
Field Activations utilize trained Brand Ambassadors at larger events and gathering areas to deliver samples and messages where crowds naturally congregate.
Why Combine Both?
- Fast scaling across multiple markets
- Multiple simultaneous market activations, no waiting to tour from one to the next
- Metrics beyond impressions
- Powerful, authentic and organic social media
Real-World Success Stories
Expanding Play: Popular Kids Game We combined strategic venue partnerships with targeted event activations to introduce a beloved game to newer generations. Rather than limiting ourselves to major fairs and festivals, we extended into smaller community hubs—parks, YMCAs, summer camps, retail storefronts, and local block parties. Our street teams and community partners hosted tournaments, distributed free starter packs, demonstrated gameplay mechanics, and drove app downloads where kids and families were already spending time.
Fresh Fruit, Fresh Approach: Kiwifruit Campaign For four consecutive years, we've hand-delivered fresh kiwifruit samples through venue partners to complement larger experiential campaigns. Using real-world influencers, we drove trial and brand awareness across fitness studios, gyms, hotels, and community events. Post-activation surveys revealed 100% of participants expressed strong intent to recommend the brand to friends and family.
Campus Conquest: Candy Brand Activation Our targeted college campus strategy delivered candy samples through on-campus ambassador teams, then expanded reach through existing campus touchpoints including student housing and Greek organizations. The campaign positioned the brand as the go-to sweet snack between classes and at events. Post-activation surveys showed 97% of participants reported strong purchase intent.
Why This Approach Works
Live activations anchored by authentic, real-world influencers aren't just another marketing tactic—they're a strategic lever for transforming passive recipients into engaged brand advocates. By partnering with trusted community figures, you tap into established relationships and elevate every sampling moment into a meaningful brand experience.
The combination creates a multiplier effect: the intimacy and trust of local influencers amplified by the energy and scale of event marketing.
Ready to Amplify Your Next Activation?
Our real-world influencer approach can transform your brand sampling from a simple handout into a community-driven experience. Let's bring your brand to life in the spaces where your customers already trust, learn, and engage.
Ready to see how venue-based partnerships can amplify your next campaign? Let's create something meaningful—together.
