Getting your CPG brand into the hands of your consumer: program highlights part 2
Updated: May 12
At Aha! Marketing, we start by matching your brand to a target audience through one of our proprietary networks in the US and Canada. Then, we dive in even deeper to get your product directly into the hands of the consumer. While we already have dozens of networks for you to choose from, we can also create a custom audience based on your needs. Looking to get a fun new product into the hands of tweens who play action sports? Aha! We got you!
Check out some of our recent programs:
Network: Beauty Care
Through our network of young beauty enthusiasts including spas and wellness locations, we drove new awareness among consumers interested in health, wellness, and self- care. As a result, 84% of participants said they were very likely or likely to purchase in the future.
Network: Action Sports, Colleges
Trolli wanted to reach college students and young adults at locations including surf, skate and bike shops, as well as at action and sporting events. After receipt, 85% of those who received samples said they were much more or somewhat more likely to
purchase the brand.
Client: Antibacterial Soap
Network: First Responders
A leading provider of antibacterials soaps wanted to drive trial and awareness among first responders, essential workers, teachers and , medical professionals who index higher in higher in the category. After receipt, 90% of participants said they definitely or most likely will purchase the product in the future.
Do you have a network that you are looking to reach? Or a consumer that has been difficult to pinpoint? Contact us at email@example.com to meet with one of our program specialists!