with consumers with influencers with retailers
Consumers today have a complex relationship with media: it poses challenges as to how and where to engage with them." (Forrester)
67 % of consumers complain there is too much advertising: forget messages, create experiences and conversation." (Forrester)
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions." (McKinsey & Company)
86% of shoppers make purchase decisions before they enter the store." (SymphonyIRI)
The most influential touch points during pre-shopping include word-of-mouth." (McKinsey & Company)
Brands in the initial consideration set can be three times more likely to be purchased than brands that aren’t." (McKinsey & Company)
77% of Millennials say they would rather chat in person rather than online." (Mintel)
Young moms are twice as likely to rely on recommendations from family, friends and other moms, than online and mobile media." (Mintel)
86% of shoppers make purchase decisions before they enter the store." (SymphonyIRI)
96% of food shoppers create shopping lists before they buy, Over 80% are mental or rough lists." (Simon Goodall Saatchi & Saatchi X)
Over 60% of all shopping trips are for immediate needs. They account for nearly 40% of dollar sales (all outlets)." (Nielsen)